Reebok Zig Kinetica Concept_Type 1 drops today

Reebok's latest innovation Zig Kinetica - a trainer designed to propel its wearer into the unexpected, via their unique energy return system - has dropped today.

Throughout 2019, Reebok’s new “energy return” prototype sole has popped up on runways from Paris to New York, in shows from the likes of high-end designers like Cottweiler, Angus Chiang and Chromat.

Read this next: Reebok Classics brings sneaker culture back to its roots

Reebok has always been a brand that likes to push the boundaries in terms of both design and technology, and the Zig Kinetica Concept Type 1 is a prime example of that. Featuring a fashion upper designed by Garbstore’s Ian Paley, this sits atop a bold zig zag sole. Fusing elevated performance with a more fashion-forward aesthetic, ZIG pushes the wearer forward through movement and style.

Read this next: Reebok release canvas 90s-inspired 'SLICE'

Coming in a number of different colourways, the Zig Kinetica is light and responsive, which makes for optimum comfort. It also features energy bands that expand and contract like a normal rubber band to provide a spring-like response, helping propel movement, which is pretty cool.

The Zig Kinetica Concept_Type 1 is available now from Reebok.com.

Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

Read this next: Get the best of Mixmag direct to your Facebook DMs