Puma step up their performance sneaker range with their new 'Tsugi Shinsei' silhouette

This month sees the release of Pumas functional all-new streetwear inspired silhouette, the Tsugi Shinsei.

Bringing a new level of practicality to progressive streetwear styles, the Tsugi Shinsei silhouette features Pumas innovative IGNITE FOAM cushioning technology for extra flexibility at the forefront and cushioning in the heel, along with snug sock construction, nylon padded tongue and lateral and medial lace detailing for extra support.

Released as the first drop in the on going run the streets campaign, the Tsugi Shinsei marks the foundation for Pumas future direction in creating contemporary streetwear styles, merged with forward thinking running technology.

For more information or to shop the collection head over to the Puma website now.

Lewis Munro is Mixmag's Online Fashion Editor, follow him on Twitter