Pretty Pretty unveils whimsical debut track 'Hi Fashion (feat. MELI)'

Freshly minted artist collective Pretty Pretty have shared their debut release with a whimsical house anthem titled ‘Hi Fashion’.

After coming together at Rancho V for the Mixmag and Smirnoff Sound Collective artist retreat, the experimental group produced material inspired by the unique atmosphere. The collective consists of rotating producers, artists, writers and DJs.

The debut song is performed by Joseph Ray of NERO, Amtrac, vocalist Andrea Meli, Nikko Gibler of Ricosheï and Rocco Gardner of Hot Trash. Together they offer up ‘Hi Fashion’, which was written by the collective along with help from MK, who spent the day with the crew and helped add his own flavor.

With a deep, captivating bassline, smooth atmospherics and steady rhythm, the motif allows for MELI’s intense vocals shine through. ‘Hi Fashion' embodies the jovial nature of the team behind it and showcases their detailed and layered production work.

Pretty Pretty’s 'Hi Fashion (feat. MELI)' is out now. Listen on Soundcloud and watch the music video below.

[photo credit: Jonathan Bookalill]

Harrison is Mixmag's East Coast Editor. Follow him on Twitter here