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Nike has launched a new sneaker platform for women

The new activation aims to promote women within sneaker culture

  • Lewis Munro
  • 5 March 2018

Amid the hustle and bustle of Paris Fashion Week, Nike proudly announced the launch of its Unlaced project, which aims to promote and celebrate female creatives within the predominantly male-dominated sneaker scene.

The fantasy sneaker destination aims to inspire and create innovative curations, product styling and collaborations, as well as increase the progress of female athletes and designers, challenging the sneaker status quo.

Furthermore the Unlaced concept will also see unisex sizing being introduced on exclusive collaborations including the Virgil Abloh x Nike The TEN.

For full details on the Nike Unlaced project, head over to the Nike website.

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