The Night Time Industries Association (NTIA) is looking to step up its protection of clubbing in the UK by hooking up with ticketing app I'm In.
With the two joining forces, any NTIA member using I'm In for a campaign will have its cost offset by anywhere from £200 to £375, with size and location determining the amount of NTIA membership discount (from 50 to 100 per cent) given to venues.
Launched last May, the NTIA aims to implement fairer licensing regulation, as a result of various venues in the UK having licenses revoked, and Alan Miller of the organisation hopes nightlife will be viewed positively this year.
He said: "We are really excited to be working with IMIN and thrilled that they have taken a strong lead in facilitating new members to join The NTIA. For 2016, we want our night time culture to be viewed in Britain like The Olympics. It is exciting, fun, profitable and experimental. It is where we meet, fall in love and get inspired.
"Here's to our collaboration with veterans from the industry at IMIN and to shaping the future for all of us in the UK that love our way of life."
Dave Turner is Mixmag's Digital News Editor, follow him on Twitter