New Order have partnered with the Burnley-based Moorhouse’s Brewery to create and distribute their own beer.
The beverage is named Stray Dog, titled after the track from last year’s ‘Music Complete’ album, and is a premium 4.2% golden ale with “hints of citrus fruit and lychee, all balanced by a subtle bitterness.”
Speaking about the venture, New Order said: “It’s been a pleasure to work with Moorhouse’s of Burnley on our first foray into the brewing business. Even more so that they're celebrating their 150th anniversary, and have such a rich heritage in the North West.”
An autumn release date has been set for the beer, meaning it will arrive in time to help get you through January's Blue Monday.
Head to New Order's website for more details, and check out the cut that inspired the name below.
Patrick Hinton is Mixmag's Digital Intern, follow him on Twitter