New Balance unveils latest Made in UK footwear collection
The brand takes its UK collection to the streets of Japan
New Balance has unveiled its Made in UK Season 1’20 collection, continuing to drive the global relevance of Made in UK seasonal collections, this time heading to the streets of Tokyo.
The campaign celebrates the heritage and craftsmanship of New Balance, conveying the importance of modern storytelling in a city where trends flow quickly, and different cultures can infiltrate traditions.
Read this next: How Instagram has changed DJ culture
Adopting local creatives and artists as subjects, the campaign leans on the authentic backdrop of Tokyo, connecting with local youth culture, its global voice and their love for Made in UK New Balance product in Japan.
Furthering their commitment to U.K. manufacturing at the brand’s historic Flimby site, the new collection exhibits a vibrant and diverse array of styles that blend New Balance’s characteristic commitment to heritage and authenticity with innovation and a modern aesthetic.
The Made in UK collection is now available from www.newbalance.co.uk.
Read this next: Get the best of Mixmag direct to your Facebook DMs
Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter
Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.
