The project includes a new take on the iconic New Balance 991 model and an accompanying capsule collection of featuring graphic jersey pieces.
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Each 991 colourway exhibits a vibrant and diverse array of materials including pearlised leather, fluorescent mesh, bright yellow suede and a bespoke branding insock. Crafted at the historic New Balance Flimby factory in Cumbria, where the sportswear brand has been making footwear since 1982, the New Balance x Aries 991 combines an innovative take on a model with a long-standing heritage.
The collaboration takes inspiration from the time when sportswear became fashion and the outsider perspective of a particularly British style of tribal streetwear. The trainers and collection feature luminous colourways and bold logos across short sleeved and long-sleeved tees, sweatshirt and sweatpants and socks.
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The trainers will retail for £220 and the apparel is priced from £30 - £170. Both will be available to buy online at www.ariesarise.com.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter