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Native Instruments: Behind The Brand

Latest in Olmeca's 'Switch On The Night' series

  • Mixmag Staff
  • 15 November 2013

Mixmag has teamed up with Olmeca Tequila to create the ultimate dance music documentary series showcasing the people, places and products that Switch On The Night.

The third instalment sees us take a look at Native Instruments, the tech company that has changed the way people produce, DJ and play live all over the world. We meet the CEOs, learn the history of the company from its beginnings in the early nineties and meet members of the team that are the brains behind the groundbreaking products.

There's also a great soundtrack courtesy of Pan Pot on the Berlin based label Mobilee.

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