Napapijri is collaborating on events for its Out Of Nowhere collection - - Mixmag

Napapijri is collaborating on events for its Out Of Nowhere collection

The events run over six consecutive weeks in East London

  • Lewis Munro
  • 15 February 2018

To celebrate its SS18 Out Of Nowhere collection, Italian casual wear label Napapijri has launched a program of events at its new East London pop-up space which will be open for the next six weeks.

Inspired by defying cultural trends that purvey the brand's aesthetic of youth, diversity, confidence and originality with a global mindset, the six-week-long event sees the label team up with a selection of independent London based titles including Noisey, Polyester, BRICK, intern, HUCK and Little White Lies as it translates the campaign message of future positivity and the idea of being a global citizen.

Check out the campaign video below or head over to the Napapijri website for more information on the events and to shop the collection.

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