The Lab is Mixmag and Smirnoff Sound Collective’s weekly party, where we stream the best American and international DJs from intimate locations across North America. This week, Mixmag takes The Lab on location to select destinations to highlight the city’s culture and electronic music audience.
This Wednesday, Mixmag and Smirnoff Sound Collective heads to Texas for The Lab Austin during SXSW with Honey Dijon at Collide ATX.
Miss Honey Dijon is celebrated as a profound house DJ and renowned figure in the LGBT community. The underground artist, who has performed at international venues from Space to Berghain, got her start in Chicago, first developing her sound through a passion for soul and R&B records. Her home city's prevalent house scene, fused with a love for Detroit techno, formed a powerful cross-genre style marked with forward thinking production and total dance-floor control.
After moving to New York City, Honey Dijon took inspiration from legends like Danny Tenaglia and has become one of the most in-demand artists in both the music and fashion world.
On warm up duties will be Chrissy, a strong up and coming talent from the Chicago house scene. The artist is a resident of the iconic Smart Bar and leads the Nite Owl Diner label, with support from many big names including The Black Madonna, who called him "one of the best DJs to ever walk the earth".
Prior to The Lab Austin, Honey Dijon will be speaking on a special panel discussing equality and diversity in dance music with Mixmag and Smirnoff Sound Collective at 2:00PM at the Austin Convention Center. Learn more here.
The Lab Austin with Honey Dijon is free with RSVP, no SXSW badge necessary. Sign up here.
The Smirnoff Sound Collective is all about bringing fans closer to the DJs, providing up and coming talent with a solid platform and throwing unique events where fans and artists can party together. Check out more from the Sound Collective here
Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here