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New Reebok campaign sees Kendrick shot on vintage camera

Introducing the Classic Leather Perfect Split Pack

  • Sydney Megan Jow
  • 19 July 2016

Reebok has just launched a new sneaker campaign for its Classic Leather Perfect Split Pack, featuring hip hop artist Kendrick Lamar.

The visual gallery for Reebok's newest project boasts a refreshingly raw selection of candid shots by director Nabil using only 35mm film and vintage camera equipment. The portraits are an impressive and real representation of the often pedestaled rap artist, whose multi-faceted character mirrors the sneaker's versatility with a 'split personality'.

Reebok's Classic Leather was first introduced in 1983, undergoing a series of relaunches over the decades. Lamar's particular project brings the 'Split Pack' to life with the campaign seen above.

Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here