Joyrich AW16
The brand pays homage to a time marked by mixed cultures and vivid imaginations
Featuring bold graphics and iconic styles introduced throughout the decades, the 'Generation X' collection takes inspiration from nostalgia, dreams and lifestyles of youth culture.
The MTV generation experienced the rise of the internet, mobile phones, the dot com boom and the fall of the Berlin wall, creating their own counter cultures.
The collection encapsulates the aesthetic of the 'Generation X' kid, with a selection of strong outerwear pieces.
Key pieces include the leopard print faux-fur jacket and the leather patch jacket, which were both adopted by punks in the 1960s and saw a revival in the 1990s in the grunge scene.
Visit the Joyrich website for more info.
Lewis Munro is Mixmag's Online Fashion Editor, follow him on Twitter
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