A unique type of members club entitled HYPR has been unveiled. It's an app-based membership club that aims to combine the very best in music, art, cars and streetwear culture.
A long-term project with a vision, it’s a venture that embraces the new decade to create new possibilities and opportunities that have previously been out of reach.
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HYPR will hold a series of the events and collaborations over the coming months, and the first is taking place on 13th-14th December, in the heart of London’s Soho.
In the daytime of 13th and 14th December, the showroom will preview HYPR membership and the collaboration with fashion line MJB. This collaboration makes perfect sense, with both brands sharing similar visions and both being born in London.
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The party on the night of Friday 13th December will feature DJ sets from J Rick and Veronika Fleyta, as well as an Essie Gang social guest. The initial run of membership packs, one hundred in total, will be available on the night of the event.
Events will take place at 59 Greek Street, London, W1D 3DZ. Showrooms are open from 10am-6pm on the Friday and 10am-5pm on Saturday, with the launch party taking place between 7pm-11pm Friday.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter