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Streetwear meets ‘The King of Beers’

The collaboration sees the iconic beer brand’s colour palette used for an apparel collection

  • Tayler Willson
  • 5 November 2019
Streetwear meets ‘The King of Beers’

Streetwear brand HYPE have teamed up with the iconic beer brand Budweiser to release a special clothing collection based on the latter’s distinctive colourway.

Boasting a collection of tees including an oversized silhouette shape, each piece features a red, white, navy and silver hint, paying homage to Budweiser. The collection also features sweat sets, a cuban-collared shirt with an all-over print and matching basketball shorts.

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There’s also room to Introduce the first Budweiser can-shaped backpack, that boasts a removable dual-logo bottle opener puller too. What’s more is that the bag comes with a premium inner-finish that acts as a cooler bag.

Paying close attention to detail, each garment embraces a co-branded hem tab, alongside contrasting neck and sports ribbing, branded panel and micro taping, poly tricot and cotton fabrics entwined with a screen print finish.

Ahead of the release, HYPE and Budweiser are hosting a party at Kachette, Old Street, EC1V 9LP on November 14th, from 18:00PM - 22:00PM. The collection will be available online on the same day.

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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

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