hummel HIVE has unveiled its ‘I Scream, Ice Cream’ capsule collection for SS20, a refreshing take on the brand’s unique approach to design.
Serving up a striking array of semi-clashing colorways across apparel, hummel has played with iconic footwear silhouettes by adding in vibrant multi-color revamps. The collection’s footwear offering takes on archival silhouettes, revamping them to serve as a seasonal statement in striking colorways.
An icon in the hummel portfolio, the Power Play trainer comes in an array of color reinterpretations with an all-suede upper and gum outsole. The Stadil 3.0 then features clashing variations of Ice Green and White, reflective of the season’s Cold Hawaii inspiration.
Taking further inspiration from the brand’s revered archive, hummel’s Eira Chase features a chunky, oversized sole with a blend of leather and suede featured across the upper.
The collection also includes apparel in the form of loose fitting sweatshirts and hoodies, alongside long and short sleeve tees.
The collection is available to buy now worldwide from www.hummel.net
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter