NPC is Grimes' new ​artificially intelligent girl group - News - Mixmag
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NPC is Grimes' new ​artificially intelligent girl group

The singer just released a new track with the group, ‘A Drug From God’

  • Gemma Ross
  • 15 November 2021
NPC is Grimes' new ​artificially intelligent girl group

Grimes’ next adventure takes the shape of an ‘AI girl group’, named NPC, launching today.

The group is made up of “infinite members” who can be voted in or out, “except for core members such as the baby Warnymph,” according to the press release.

The Canadian singer launched the group today, November 12, named after what is thought to be a video game-related abbreviation, ‘non-playable character’. Grimes added that the girl group is a “vehicle for experimentation”, in which members are available as “generative characters”.

Read this next: Grimes says her 10 month old baby is already making "super fire" music

Grimes’ latest release comes with her newly formed AI girl group in collaboration with DJ and producer Chris Lake, titled ‘A Drug From God’. The track was released today with a release party set to take place at San Francisco’s The Midway tomorrow.

In an Instagram post, the singer said: “We’re super behind on everything and you’ll all see why in a month or so, so I apologise abt delays of music and visuals.”

“Gna be catching up on the girls visual development and whatnot - but me and Chris Lake just needed to get this song out cuz it’s been going so hard at festivals!!!!” she said. Grimes first teased the track earlier this year, posting a video of Lake playing the song at a festival.

Read this next: Grimes: "Children need to get into raving"

Similarly to previous albums such as ‘Art Angels’ and ‘Miss Anthropocene’, Grimes will use characters designed by herself to create lore around her next project.

“You’ll witness our process”, Grimes told one fan in the comments of her latest Instagram post. Despite telling the fan that the project is coming together slowly, she added “we’re experimenting in real life”, and that “our full visual vibes will happen later this year”.

In September, Grimes said that she was looking to build a “lesbian space commune” after her split from Elon Musk, while her next record will take the form of a “space opera about a lesbian AI romance”.

Listen to NPC and Chris Lake’s new single, ‘A Drug From God’ below.

Gemma Ross is Mixmag's Digital Intern, follow her on Twitter

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