All Flowers Group launched yesterday and will act as a sister company to the Secretly Group who are a partner of Ghostly International.
The company includes drink sum wtr — a new hip hop and R&B label that Secretly and Nigil Mack, Vice President of A&R at Republic Records helped launch.
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drink sum wtr is has Mack, Alexandra Berenson, senior director of A&R, and Ghostly International founder Sam Valenti IV running the label.
Chris Swanson, Secretly Group cofounder and president of A&R, explained the mission of this new company to Resident Advisor.
Swanson said: "As a believer that record labels—especially in 2022—play a crucial role in the artist development landscape, I see labels forming alliances as label groups as a means to providing more competitive services for their artist partners."
drink sum wtr have already signed New York rapper Deem Spencer and will go onto release a series of singles by Shelley FKA DRAM, Sol Galeano and Wahid.
Becky Buckle is Mixmag's Digital Intern, follow her on Twitter