Starting as a small shop in the Harajuku district of Tokyo in 1976, Beams has since grown into a significant retail force in Japan, as well as being internationally renowned for their approach to working with global partners.
Playing with the familiar, Beams’ design offers a new take on classic Fred Perry silhouettes and their logo application. Based on the M3600, the twin tipped polo shirts are designed to be over-sized with dropped shoulders, signed off with a repeat Laurel Wreath logo embroidery in colours inspired by tennis courts.
The yarn-dyed stripe T-shirt is also over-sized, with a fine horizontal stripe and the four Laurel Wreaths at the chest in a vertical row.
The bowling shirt, made from 100% cotton, is made with a relaxed fit and open collar and features a large-scale placement of Laurel Wreaths, which are printed as a key feature on the shirt.
The track jacket and trousers with stirrups are made with a heavy tricot, with overarm white striped tape and large Laurel Wreaths on the back of the jacket.
With reference to proper warm-up sports gear, there is also a shell suit with a mesh lining, made with a traditional yet modern sporting blue, with contrast white paneling, Laurel Wreath embroidery and nylon mesh lining.
The collection is available to buy now from www.fredperry.com.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter