Matthew Adell, the former CEO of Beatport, and Michael Mukhin, the former CTO of Boomrat, are launching Metapop, a platform that monetizes fan remixes.
The new venture scours the web for data on not just streams, but the number of fan remixes of a track.
Stats collected by the service show that there are over 2.5 million fan remixes online currently across platforms like YouTube, SoundCloud, Beatport and more that rack up large number of plays, but is left valueless due to copyright laws.
The new technology allows for right holders to connect with remixes and potentially generate a stream of revenue from it.
Metapop launched last week, and is free for both rights holders and remixers.
DeForrest Brown is Mixmag's East Coast Editor. Follow him on Twitter here