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FKA Twigs named new creative director of Nike Spring 2017

The first preview features music production with Oneohtrix Point Never

  • Sydney Megan Jow
  • 12 January 2017

FKA Twigs has just been named Nike's new creative director for the brand's spring 2017 campaign.

The British artist, marked by her exuberant style, previews her upcoming vision with the release of a new video titled do you believe in more?

The piece, directed by FKA with score production by Oneohtrix Point Never and Motion Graphics, is a two-minute clip showing off elements of modern dance and Nike's upcoming Zonal Strength Tights collection shot in Mexico City.

Elaborating on her excitement, FKA Twigs explains: "When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show it's about what you do...how you train. It's about how those things help your movement."

Watch do you believe in more? below.

Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here

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