North East party Ghetec has this week launched its label arm, by sharing V/A 'Emotional Body Music'.
Equally important to the identity of Ghetec as it explores its new chapter as a label is its visual identity. At the helm of this is multi-faceted artist Polly Byatt, from Gateshead. Focused around tears - dubbed a "powerful symbol of self expression, catharsis and sensitivity", which according to Boo, Ghetec stems from, each track was curated with emotion at the forefront.
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"I need to feel something, or it is totally pointless," labelhead Boo tells Mixmag. "Those moments of magic that sometimes happen on the dancefloor are so transient, and i wanted to capture that in ‘Emotional Body Music’."
"I selected the tracks based off this, with these words in mind: sensory, sensual, emotive and of course euphoric. 'This Can’t Be Real’ was the first I chose; Jacklyn has played regularly for Ghetec and has such a strong identity. I heard her track on an Instagram story. It was kind of warm and soulful, with these haunting icy synths. iIt felt very real and very human.
"After hearing Cotton Mouth on NTS radio, I connected with him on social media. His demos were all so good but 'Reunion' - like this euphoric, dusty cloud - is just a beautiful piece of music and became the introduction to the compilation. He is also part of Year001, a label I adore. n.uir was on the Anetha's Mama Told Ya compilation with me - 'Contre tout, toutes et tous, la terre demeure' - last year. His track is very hypnotic and textured, taking you out of the air into water, almost. It also had a remix by Rayme, which is brings the momentum into euphoria, the synths move like a carousel.
"Lastly, D4N is from the North, based in Glasgow. 'Carry On' reminds me of chewing bubble gum; it's carefree and bouncy. ‘Tear Dance’ is my contribution, I had hoped to create something more euphoric but form follows feeling and I was going through a difficult time."
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'Emotional Body Music' is available now via Ghetec. Check it out here.
Niamh Ingram is Mixmag's Weekend Editor, follow her on Twitter