Edwin opens new store in East London

Japanese heavyweights Edwin opens the doors to its new menswear store located in the distinctive ‘one, two, three’ building located at the end of Brick Lane.

Famed for once being the home of London’s most notorious illegal gun slinging business, which supplied guns to some of the most notorious criminals in the UK’s underworld, the building now plays home to sprawling stacks of selvedge denim and apparel.

Sticking true to its brand aesthetic, the conceptual space features striped back interiors, with wooden furnishings and polished wood flooring throughout. Key features include an eight-foot high denim wall and free standing lighting fixtures in forest green.

The store is open to visit now at 123 Bethnal Green Rd, London E2 7DG.

To celebrate the opening, Edwin will also be hosting a launch party on September 29 from 6.30pm onwards, with free beers and exclusive giveaway t-shirts for those that arrive early.

Lewis Munro is Mixmag's Online Fashion Editor, follow him on Twitter