This new service allowed customers to bring their dirty trainers in-store for a premium clean, with bespoke trainer cleaning machinery and a unique formula. The cleaning service is operated and managed by the 'Cleaning Crew' who are trained experts who are dedicated to operating the trainer services.
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Alongside this, a limited edition range of products were released to represent the collaboration. These products are exclusively available to purchase and only found in the official in-store space and at special events.
Crep Protect now announced that they'll be hosting frequent activations in-store throughout 2020. These will range from personal workshops to larger set ups, like the Sneaker Selfie Booth.
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Most recently in conjunction with the latest Ivy Park release, Crep Protect carried out a unique activation that gave shoppers the chance to celebrate their new purchases with a 360 selfie booth. Those featured also appeared on Crep Protect's social media channels and were rewarded with a Crep Protect Care Package.
To not miss another activiation like this at the adidas_LDN store, you can download the adidas app for iOS and Android.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter