China's Storm Festival is expanding internationally - News - Mixmag
News

China's Storm Festival is expanding internationally

Storm Records will also launch in partnership with Spinnin' Records

  • SCOTT CARBINES
  • 15 May 2017

China's Storm Festival is expanding to Sydney, Australia, later this year.

It will also branch out in its country of origin, with dates in nine Chinese cities planned, including Beijing, Shanghai and Guagnzhou, up from five last year, with a Taiwan date also announced, Billboard reports.

Founder and CEO of promoter A2LiVE Eric Zho indicated to the website there were plans to expand "to the rest of the world." He also announced new label Storm Records, a partnership with Dutch juggernaut Spinnin' Records.

About 30,000 people attended Storm Shanghai, partnered with the International Music Summit Asia-Pacific, and 250,000 across all five Chinese cities, last year.

The brand is the second international giant to announce its expansion into Australia in recent months. In March, Ultra announced it would be hitting Melbourne next year, followed by dates in both Sydney and Melbourne in 2019.

Scott Carbines is Mixmag's Australian Digital Content Editor, follow him on Twitter

Load the next article
Newsletter 2

Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.

Loading...
Loading...
Newsletter 2

Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.