The Lab NYC is Mixmag and Smirnoff Sound Collective's weekly afterwork party where we stream the best American and international DJs from the intimate space connected to our Brooklyn office. This week Mixmag was excited to welcome Boys Noize to the Lab for a special Wednesday set.
Alex Ridha, also known as Boys Noize, needs little introduction. The German producer has been a household name in the electronic music scene for over a decade. His trademark, heavy industrial sound came when electro was a refreshing outbreak from the norm when it first hit in the mid-2000s.
Since then, Boys Noize has become one of the biggest artists in dance music, collaborating with everyone from A-Trak to Daft Punk to Snoop Dogg and earning praise from Rolling Stone and of course, Mixmag.
Boys Noize's latest album, 'Mayday', was released last week to exceptionally high reviews and is Ridha's fourth studio album. It leans towards the more experimental with portions of his classic sound mixed with collaborations featuring Benga, Poliça, Hudson Mohawke and more.
Following the release of his album, the producer will debut a brand new live show with HEALTH, Poliça and Venus X. Part of the never before seen setup will make its first US appearance in New York City on July 30 with Jukely Sound Projects.
Warming up the Brooklyn party was Dischetto, a Philadelphia-based artist who has recently gained traction with a series of powerful performances including her debut Holy Ship appearance and sets across Los Angeles and New York City.
Known as Nest HQ's resident techno expert, with a new monthly playlist on the publication's SoundCloud, we had no doubts Dischetto would bring a strict selection of heavy tunes.
The Smirnoff Sound Collective is all about bringing fans closer to the DJs, providing up and coming talent with a solid platform and throwing unique events where fans and artists can party together. Check out more from the Sound Collective here
Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here