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Billionaire Boys Club EU announces move to become standalone brand

Over the past decade, the brand has become well sought after in the world of streetwear

  • Tayler Willson
  • 6 February 2020
Billionaire Boys Club EU announces move to become standalone brand

Billionaire Boys Club EU has officially announced it has become a standalone brand, segmenting itself from the US line.

Founded by Pharrell Williams in 2005, the brand has become a globally recognised label, thanks to a unique blend of streetwear and luxe apparel, bringing together fashion, music, design and culture.

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The success of Billionaire Boys Club EU is largely down to having a well-connected team who work amongst various European cultural scenes, which helps create on-point, premium collections and collaborations.

Billionaire Boys Club EU will continue to embrace originality, creativity and self-expression, while in Europe specifically, they’ll seek to continue to provide premium collections and exclusive collaborations, aligned to the demands of the European streetwear connoisseur.

Some pieces from the latest Billionaire Boys Club EU collection can be seen below. You can also find out more about the brand by visiting their website: https://bbcicecream.eu/

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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

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