Beatport helps out boutique labels with new Hype Charts feature
The new user experience helps listeners "dig a little deeper"
Today, Beatport has launched an new and innovative site feature called “Hype Charts”.
The music platform announced the new feature back in May during the International Music Summit in Ibiza. Beatport has introduced Hype Charts to its website in order to “strengthen its commitment to developing independent music and labels”, give smaller labels “greater visibility” and make it easier to identify unique and upcoming music from all over the world.
Beatport’s Chief Product Officer, Terry Weerasinghe says that the new feature will give “top billing to those shining gems that may have previously gone under the radar” and will help “encourage the DJ community to dig deeper in the store.”
Put together by Beatport's world-class curation team, "Hype Picks" will be assigned to each of platform's top 10 genres and will be updated weekly. In addition to this, the overall Hype Top 10 will be featured on Beatport's home page.
Check out these noteworthy Hype Picks for each of Beatport's Top 10 genres below.
Cameron is Mixmag's US Digital Staff Writer. Follow him on Twitter here