Axel Arigato opens Flagship London Store

The Swedish brand that initially built up a reputation as a market leading luxury footwear label online has opened up its first flagship store in London.

Known for changing and growing the digital sphere by consecutively releasing a new style online each week, Axel Arigato’s new platform allows them to express their identity in a different perspective.

Sticking to the brands minimalist aesthetic, creative director Max Svardh and renowned Swedish architect Christian Halleröd designed the store using concrete, metal and mirrors to create a monochromatic space, that adheres to the brands muted visual identity.

As well as a full range of men’s and women’s shoes, accessories and clothing, the store will also stock a range of selected brands including Matthew Miller's AW16 collection and selection of Japanese books and magazines.

Head over to the Axel Arigato website for more info, or check out the store at 19-23 Broadwick Street, London.