He's got a hotel, a collaboration with Ralph Lauren and he sells out stadiums across the world: is there anything Avicii hasn't done?
Hold up, now he's added another jewell to his crown in the form of a game for Playstation 4.
Avicii Vector has just been announced at Paris Game Week and will be an exclusive title for the Sony console.
It looks a bit like Wipeout but with his signature style of EDM as the main focus. Not much is known yet but it's been described as a 'new type of music rhythm game' by the man himself.
Check out the trailer below, although we're not convinced this one's going to topple Halo or Call Of Duty any time soon.