This month, Johannesburg will see the opening of a new female-led event celebrating rising talent in and beyond South Africa alongside the relaunch of our beloved series, The Lab Johannesburg.
Africa Rising Music Conference celebrates up-and-coming talent in and outside of South Africa, held this year at Hallmark House Hotel on May 24 and 25 flaunting two showcase events and a busy programme.
“We are positive that this exchange will help accelerate the development of the South African and African music market by developing real expertise that can compete on a global scale,” said Sarah Jane Nicholson, founder of ARMC and Managing Director of Paradise Worldwide.
For the inaugural edition of ARMC, the unique conference features a mixture of local and international delegates focusing this year on the Netherlands alongside showcasing partner The Dutch Music Export.
“It’s well known that the Netherlands are a stronghold when it comes to dance music,” says Bas Reeders from The Dutch Music Export.
"But their ability to make beats exceeds mere EDM. A lot of Dutch hip-hop producers express Caribbean, African and Middle-Eastern roots in their music - yet do so in a balanced, distinct and modern way, creating a cutting edge sound."
Over the course of two days, ARMC’s debut event will see a range of both local and international talent head on stage, from South African-Dutch singer Joya Mooi to Italian afro house musician MoBlack.
The conference centres around both the urban and electronic music industries while celebrating the Afro-Euro connection and chart-topping genres flooding from the music scene in South Africa.
ARMC’s by night programme has been carefully curated to include the best forthcoming talent celebrating African-influenced genres. Acts will take to the stage after the conference each day.
Gemma Ross is Mixmag's Editorial Assistant, follow her on Twitter