We spoke to the brothers behind Gio-Goi and Manchester's illegal Acid House raves

So what are your plans with the brand this time around?

Anthony: We’re going to make sure nobody interferes with our label. We’re set to launch within the next coming months and will be opening up stores in London, America and Japan.

Do you think the clothing will appeal to the generational youth of today?

Christopher: Yeah, because of the backstory and the realness of the brand. We know we’re not 21 years of age but my son's 17 and he’s more than happy to go to college wearing Gio, and to be honest two years ago he wouldn’t have been, but now it’s back with the family, it’s back where it belongs.

Anthony: You can quote me on this, I’m sick to fucking death of talking about the Madchester and the Haçienda, it’s like the Second World War! Don’t get me wrong it was nice. We did an event with Pretty Green and it was nice of Liam Gallagher to say he was inspired by us and the brand and that did help to give us a little bit of kudos to appeal to the younger generation in the lead up of the relaunch.

What’s your biggest achievement to date?

Anthony: It’s nice to be able to achieve a status where your brand is sat with highly respected labels and it’s nice to be back, but we’re not going crazy with marketing, trying to chase people to wear the brand. If you know about it, you know about it. We’re never going to pay any celebrity to wear the brand.

Christopher: We never have done, our ethos is if you like it, then you like it.

Is there any advice you’d give to your younger selves?

Anthony: That’s a fucking question isn’t it? Yeah, don’t leave any skin on the bone.

Christopher: Trust your heart and stick with it. If you work hard and you believe in it, it will come.

Head over to the Gio-Goi website now to shop the new collection or check out 'Still Breathing - The True Adventures of the Donnelly Brothers', available on Amazaon now

Lewis Munro is Mixmag's Digital Fashion Editor, follow him on Twitter