We found the inventor of the Rizla hat, festival season’s most vital acc-sesh-ory
Humanitarians of the sesh
Will this remain a festival essential from now on for you?
I think we probably will see a few Rizla hats next year in the festival season, but I don't know, maybe not for me. I'm not a creative person to be honest. It was a good joke between me and my mates but I didn't really expect a lot of people to get so much enjoyment out of it. It is just a ridiculous, ridiculous item, but also essential at the same time.
They've started popping up at other festivals and lots of other people have been making them. How does it feel to have started this movement?
It is pretty funny. I think what we need now is a bit of innovation, we need some more enterprising ideas. I think I've exhausted my potential; we need someone else to take the reins and come up with something better for 2018. I can't honestly say I can think of anything better; there are people much more creative than me.
Have you considered manufacturing and selling the Rizla hats or would that betray its intrinsically anti-capitalist nature of free sharing?
There's probably a certain papers company that would have something to say about that. I think you might be looking into it a bit deep here. There's no enjoyment in selling things, there's enjoyment in having things and having a bit of a laugh. That's all it was meant to be, and I think it's probably best kept that way.
You've got to free it up to everybody and then they can innovate and improve. At the end of the day, it is very simple, I think that's why people like. It does what it says on the tin. Simple, functional, ridiculous.
We decided with the Glastonbury bread raver that his actions were inherently political. An example of the “For the many not the few” message. Do you think the Rizla hat was political?
The Glastonbury bread raver? I think I saw a photo of that…
He fed people bread at Glastonbury.
I've never needed a slice of bread at five in the morning. With the hat, people were sort of saying, 'what, can I have one?' I was like, well I can't smoke it all myself. I mean, I could try, but I probably wouldn't have enough time.
Do you think we could see the movement branching out from festivals, to clubs, pubs, supermarkets, job interviews?
When I first considered turning Rizla into some festival gear, I thought people only really wear bucket hats at festivals. Well, people in Lancashire maybe do it a bit more often. For me, bucket hats are for festivals so I thought that's probably a good way of translating it to that kind of vibe. I think it's probably best staying there, because you'd look like a bit of a tosser to the common man.
I saw on your Facebook that you recently graduated from university. What has been a greater symbol of success in your life, your graduation mortarboard or the Rizla bucket hat?
Hmm.
It's tough, I'm sure.
We're going to have to separate that into different categories. One definitely took a lot more effort and I seem to have got a lot less response for; one took very little effort and there's been a big response. I'll let that be the answer.