Kinfolk and Umbro reveal their Rio-inspired collaboration - - Mixmag
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Kinfolk and Umbro reveal their Rio-inspired collaboration

A classic sportswear collection inspired by the youth vibrant culture of Rio De Janeiro

  • Tayler Willson
  • 15 July 2019

Umbro and Brooklyn nightlife aficionados Kinfolk have teamed up a collection inspired by Rio De Janeiro and its vibrant and colourful youth culture.

Born from the latter's long love affair with internationalism - as well as Rio’s deeply rooted football culture - the two brands’ iconic styles are overlaid with hints of Rio, like the texture of the city showed in a wavy pattern, representing the sidewalks of the Copacabana and the red, white and black of Flamengo.

As one of Brazil’s biggest football clubs, Flamengo was a huge part of Umbro’s 95-year history during the 90s’ and the club’s iconic colours are central to this collection.

To capture the collection, Kinfolk worked with famed Brazilian photographer Ricardo Beliel who shot the culture and atmosphere of the iconic Maracanã Stadium in the 1970s and 80s.

The Kinfolk x Umbro collection will be available at selected retailers globally from the 25.07.2019.

Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

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