Promoters: take a close look at your ticketing

We all know that when planning an event, your online ticket game needs to be strong. That's a given.

There's a whole lot of outlets that can help promoters shift tickets, but there's few that are fully optimised for mobile or offer 24 hour support... and that's exactly what we need in our digital-focused, night owl industry.

Eventbrite is one of the front runners in this area. And, after you've read our checklist below, we reckon you'll see why.

You might think that every website is mobile friendly but that's not quite true. Well over half of internet users browse using their mobile device but only some sites have caught up with this growing trend. Apart from offering dedicated mobile apps for iOS and Android for both organisers and party goers, Eventbrite is fully optimised for mobile use, making users more likely to purchase tickets – either in advance or on the spot.

It's as easy to update your event page from mobile as it is from a desktop. So wherever you are, you have total control over your ticket selling. Which is essential, because as any promoter knows, things always change when you least expect!

View real-time data for your event via your desktop or mobile device. Eventbrite provides up-to-the-second insight on how many tickets you've sold to whom, when and from where and lets you monitor on the night who's already checked in and who is still to come. So when the police or fire brigade ask you whether you've reached the capacity of your venue, you can provide them with exact, up to date figures within seconds.

Punters cancelling tickets get the ticket value AND the Eventbrite fees refunded.

The Eventbrite team is on hand to help you with everything from planning logistics to entry strategy. So even when you're up late at night stressing 'bout selling out, you can call a friend. (Disclaimer: Eventbrite doesn't actually offer therapy, the 24-hour support is more on a technical tip).

Sign up and start selling here.

[ Photo: Ellen Ordóñez]