To celebrate the launch of their new dating app for music lovers, POM decided to throw a soiree at East London’s outdoor/indoor venue Night Tales. The party, taking place just two weeks after venues threw their clubs open in England for the first time, featured a combination of delicious food from local vendors, DJ sets from big talents such as NTS fave Shanti Celeste and a series of other activities to get attendees in the mood for love.
POM Presents: Shanti Celeste + Guests took place on August 5, just a few weeks after the official reopening of venues on July 19 - thus upon entry excitement throughout Night Tales was palpable. What’s more fun than a party celebrating both live music and dating when both of those things have been removed from us for such a long time? Groups of friends ran through the doors like they were entering a theme park, clearly struggling to decide if they were going to hit the Hawaiian-print photo-booth first, the ‘purple carpet’ - or were they going to get themselves a fruity cocktail created by the resident mixologists.
Food was provided by Clean Kitchen, while drinks were available from DRTY Hard Seltzer, Ramsbury Distillery and Intune.
Night Tales of course, perfectly matched the modern, kitsch aesthetic that is so very POM. Already a colourful space - with its millennial pink walls and palm trees hanging above its outdoor dancefloor - for the POM party things had been kicked up a notch. Pink mirrors with lightbulbs flashing around them seemed to adorn every wall, flashy neon lights with the company’s distinct smiley logo, love hearts - even a pastel-coloured backdrop for partygoers to get themselves papped in front of.
For a venue that was relegated to being a strictly sit-down-only space during various restrictions in the last year and a half - seeing it buzzing, full of movement was emotional. The outdoor dancefloor was full of revellers no longer distanced by benches and tables - while the long-dormant indoor space was a welcome surprise, especially for those in the crowd that had never seen it before.
The juxtaposition between the pink, glittery exterior area of Night Tales compared to the dark, intense lasers of the indoor club was delightful. Up the decks first were Bristolian party Distilled Residents Thor b2b Maro and Kristi who welcomed in the crowd with some punchy slam and breaks. Though later, headliner Shanti Celeste took her turn warming the throngs with her signature mix of electro, drum and bassline - even throwing in an Usher edit for good measure.