NICCE opens first concept store in Bethnal Green, London - - Mixmag
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NICCE opens first concept store in Bethnal Green, London

The store will house a studio space called N-Studio

  • In association with NICCE
  • 13 November 2019

Streetwear brand NICCE has opened its first concept store on Bethnal Green Road in East London.

While serving as the brand’s primary retail space and offering seasonal collections of womenswear, menswear and accessories, it will also play host to N-Studio. N-Studio is a creative space where artists can record tracks, mixes, podcasts or radio shows. These will be broadcasted across NICCE social media channels and DJs even have the opportunity to play incidental sets to passers-by.

Read this next: NICCE has dropped its debut footwear collection

The store borrows from minimal, monochromatic, clean design - concepts that reflect the overall aesthetic of the brand. The brand has its roots in electronic music, so metal mesh will cover walls to replicate speaker casings and the back of the store will be covered in artwork to celebrate key elements of upcoming collections or collaborations.

Read this next: In Session: Novelist & Grandmixxer

To toast NICCE's store opening in style, we're joining forces to throw a party on November 14 with grime DJ Grandmixxer and Foundation FM's Heléna Star. Check details of that below and RSVP here.

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