Label Focus: OWSLA
In 2011 Skrillex launched his own imprint. Here’s how it became one of the world’s biggest independent dance labels
Skrillex & Diplo present 'Jack Ü' EP
"We launched the EP with a 24-hour party at our office NestHQ in Los Angeles that was live-streamed all over the world - it seemed like the simplest but most natural way to do it, which was the philosophy behind Jack Ü - to not overthink it. We crammed hundreds of kids in our office - drinks spilling everywhere, girls twerking on the ceiling, people getting ass tattoos, people flying everywhere - and at the height of the chaos, we dropped our record. The EP was a split release between OWSLA and Mad Decent, but we all went in and worked really hard on releasing this organically. In the end, I can say this record changed pop and electronic music forever."
Valentino Khan 'Deep Down Low'
"The number one most played dance record of 2015, according to both 1001 Tracklists and SiriusXM Electric Area. Valentino Khan is such a multi-talented producer, and this song was like lightning in a bottle - when he sent it to us, I immediately knew it was going to be the biggest song of the year. To this day, it still gets one of the biggest crowd reactions - people who play bassline house and big room house alike both play this record, and it’s rare for a record to be so versatile like that."
OWSLA’s ADE showcase is at Undercurrent on October 19
