But after dropping her first EP, ‘Waeveybby Volume One’ in 2016, she caught people’s attention with a collaboration with Dutch d’n’b producer Lenzman earlier this year. ‘In My Mind’, which has clocked up over 500,000 plays on YouTube, gave her a platform to shout about her own music.
‘Hoodrich Vol 3’ truly announced her as a voice to be reckoned with, winning her fans in Wiley and Yasiin Bey and drawing comparisons with some of the world’s most singular female talents including Rihanna and Abra. And with a highly stylised and considered aesthetic, IAMDDB’s been winning fans in the fashion world as well as music. But for every video where IAMDDB is styled and stunting, there’s a behind-the-scenes visual that shows the artist in her natural habitat, chilling smoking weed with her mates. “I thought, if I want people to really relate to my music then I just have to expose everything the way it actually is,” she explains.
Although she’s now doing upwards of three international shows a week, IAMDBB is still feeling overwhelmed by an Instagram clip showing the crowd’s reaction as a DJ plays her breakout track ‘Shade’ in a Manchester club recently. “Imagine you’ve been trying to do something for so long and having people belittle you,” she begins; “and then out of nowhere everything starts popping off.” Looks like she made the right call leaving that lecture hall.
‘Hoodrich Vol 3’ is out now on Union IV