Enough of the $80 beach towels: Daft Punk need to deliver new music and a live tour
The robots need to deliver something real
I drew the line when I saw that a beach towel with the Daft Punk logo on it came in at a laughably-high price of $80. Don't even get me started on the 'artisan' candle that's $40.
And then arrived the pop-up store in LA where all of these pointless items were displayed alongside instruments used on 'Random Access Memories'. Great, so now I can look at instruments that helped to create a distinctly average album alongside objects that turn your stomach when you see the price tag, all after queueing for around four hours to get in.
You can probably tell by now that I've gone from a fairly loving state to an aggravated one, quite quickly. Like I said before, this is an act that I've grown up adoring, a duo who have shaped the sounds I consume on a daily basis and I just want them back. They're masters of hype and their marketing is impressive so I guess it's hats (helmets) off to them but now it feels like it's at our expense.
Fans like myself are bored of the constant waiting and hoping. It's been ten years since Alive 2007, arguably the greatest live tour of all time, one that set the benchmark high for every tour since, but a decade has now passed. By now, a whole new generation of fans want to be a part of Daft Punk's history, they want to be able to say "we were at their 2017 tour and it changed our lives". Put it this way, I'd rather spend $80 on a ticket to see them than on a towel. I believe that this is the year we'll get a new Daft Punk show and if we do, let it be for all to see and consume.
Funster is Mixmag's Deputy Digital Editor and although he loves Daft Punk, he's going to throw in the beach towel soon. Follow him on Twitter here