Privilege is officially the world’s biggest club and Cox is aware that comes with it’s own specifics. The main room is enormous and has revamped its soundsystem and the 54 year old says Ibiza clubs need that wow factor.
“It’s a big room, there’s no messing around at Privilege, you’ve got to give it to them. Go hard or go home. It’s no fancy night out.
“I’m a big DJ, I play big tunes, I smash the place. I’m not going in there to play 122bpm deep house music, I’m going in there to rip it up like I used to do, like I will do and continue to do soon to make that statement.
“I remember going to Ku years ago and I bought the t-shirt and the keyring before I even went into the club. I finally got myself up the doors and into the club and I’m stood there and I just went 'fucking hell look at this shit. This is awesome!' There’s a swimming pool, there’s bloody balconies and the DJs are looking over the place, there’s big bloody palm trees everywhere. I’d never seen anything like it. I was down the local pub in Sutton in a backroom with some shitty speakers and here I am in Ibiza at Ku like, 'wow!'"
As for the newcomer on the island Hi, Cox said he would rather have seen the building smashed down and something new created on top of it, but he did have some advice for club.
“The only advice I’d give to them is if there are any new nights, new DJs, new promoters going in with new ideas, support them. Don’t think that because it didn’t get the numbers, the night's not happening and then chuck them out because this does happen on the island quite a bit if things don’t go right.
“My night started off small and worked out to be one of the coveted nights on the island."
Louis Anderson-Rich is Mixmag's Digital Intern. Follow him on Twitter