adidas SPEZIAL returns for SS19 with London-inspired collection - - Mixmag

adidas SPEZIAL returns for SS19 with London-inspired collection

SPEZIAL SS19 focuses on the vibrant culture of London

  • Tayler Willson
  • 7 March 2019

The adidas SPEZIAL SS19 collection focuses on the vibrant culture and style of London.

The new collection will feature a range of footwear and apparel, with curator and designer Gary Aspden delving into the adidas archives again to bring us iconic silhouettes from yesteryear, redesigned with a modern-day twist influenced by the city of London.

Since the first launch in 2014, SPEZIAL has been heavily associated with terrace culture and the lifestyle of the North West, with Aspden often drawing on his own experiences from his Lancashire roots. But for SS19, the collection tells a story through London’s multicultural population, and from Robert 'Brooksy' Brooks, someone who has been central to the success thus far of Spezial. Reflecting upon London’s rich heritage within adidas collector culture, SPEZIAL uses Brooksy’s personal adidas collection and his life in the capital as inspiration.

Thanks to a renewed focus on the brand’s archive of running shoes, SS19 features the SL80 SPZL that comes in a vibrant orange colourway, as well as two new variations of the popular Whalley SPZL and a more relaxed pump-style Norfu SPZL. The infamous adidas ZX – a regular occurrence in recent Spezial releases – is also back again, this time with a colourway and design inspired by one of Brooksy’s favourite trainers from his person collection.

In terms of apparel, it’s typically filled with iconic adidas pieces that have been reinterpreted with the more modern audience in mind. Football shirts, rain coats, tees and hoodies - alongside the bright orange Wardour Jacket (that houses no less than ten pockets) - it’s another well executed range of retro-inspired sportswear, with the 2019-twist.

The collection releases in two separate instalments with the first launching at midnight on March 8.

The adidas SPEZIAL SS19 collection will be available here.

Watch the launch video and see some of the collection below.

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