Ah Ibiza, you glorious monster you. Before the season officially kicks off and the island is invaded by thousands of rave-hungry clubbers, International Music Summit (IMS) takes place and the industry's most important figures gather for three days of stats, networking and business.
Naturally the Mixmag crew were there in force at the Hard Rock Hotel and we've digested the jargon into bitesize pieces for you. Here's what we learned at IMS Ibiza this year.
1 Cowell's DJ show is coming really soon
During Patrick Moxey's keynote interview he revealed the launch date of Ultimate DJ will be this spring. But don't worry, Cowell wants to remain respectful of our industry, apparently.
Simon Cowell wants 'ultimate DJ' show to be "respectful of our space" #IMSibiza— BridgetMixmag (@BridgetMixmag) May 20, 2015
2 SoundCloud's CEO can handle a tough situation
We all know the hullabaloo surrounding SoundCloud at the moment, with issues around licensing and monetisation. And we also know how infrequently the company comments on said hullabaloo. So when its founder and CEO Alexander Ljung stepped up for a keynote interview, the industry had a lot of questions. Turns out Ljung has got the interview skills of a media-trained politician, admitting they'd made "a ton of mistakes" and asked everyone for their patience while they work out making the platform "right".