By 1997 The Chemical Brothers already had the foundation of their sound that was dominating rave culture. Following the release of the critically acclaimed album 'Dig Your Own Hole', the world was begging for a live show, so Rowlands and Simons obliged. Having already performed at Glastonbury in years past, in 1997 they took to The Other Stage while acts like Daft Punk, Aphex Twin, Armand Van Helden and The Orb held it down in the Dance Tent. This was the 'Year of the Mud' and the major slot proved to be ideal for The Chemical Brothers’ live show. The reception was electric, prompting the duo to put out the mix CD ‘Glastonbury '97’ featuring the recording from their epic performance.
Unveiling of The Clown
In 2004 Tom and Simon released ‘Electronic Battle Weapon 7’, a single-sided record featuring a track titled ‘Acid Children’. It was a new trip down the rabbit hole for the duo, with a heady 303 arrangement giving the track immense energy. It’s still a proper rave tune to this day, but what made this moment important for The Chemical Bros. was that it was paired with the image of a clown saying "you are all my children now”, sampled from A Nightmare on Elm Street 2: Freddy's Revenge. This became their calling card during live performances and was a moment fans feasted on with excitement. Now there’s no escaping the clown, as it’s forever a part of their distinct brand having expanded on its presence by using it throughout their live shows.