Albarn and Hewlett founding the project because they got pissed off at MTV
Let’s start at the start. The entire reason Gorillaz came into being and we’ve been gifted with so much incredible music over the years is because one day flatmates Damon Albarn and Jamie Hewlett were watching MTV and got fed up of all the landfill dross on display with a dismaying lack of aesthetic. So they decided to form a virtual band where they could construct and design every inch of the back story and imagery to be bursting with colour and life.
"If you watch MTV for too long, it's a bit like hell – there's nothing of substance there. So we got this idea for a cartoon band, something that would be a comment on that," said Hewlett. The result was a chart-topping, world-conquering project. Strong effort. (Gorillaz later appeared on MTV's Cribs, see above.)