10 iconic Gorillaz moments

The Mercury Prize: the most sought after album prize in UK music? Or a bit of a joke that is holds little meaning? Since Elbow once beat Burial’s ‘Untrue’, we’re inclined to go with the latter. But as many buy into the former, Gorillaz actively rejecting a nomination in 2001 was quite a statement, especially because they were nailed on as favourites to scoop the gong.

The manner in which they pulled out was also two massive fingers up to the prize that tries to desperately to cling to its notion of prestige. An animated video clip of virtual bassist Murdoc Nicals was released in which he remarked: "Mercury award? Sounds a bit heavy, man! Y'know sorta like carrying a dead albatross round your neck for eternity. No thanks, man! Why don't you nominate some other poor muppet!"

This was also done without the knowledge of Gorillaz’s record label Parlophone, with the company going into panic mode and declaring only it had the authority to withdraw the nomination. Meanwhile, Damon Albarn and Jamie Hewlett sat back and made no comment. It perfectly matched the sense of playfulness they had put into the construction of Gorillaz.