Snapped: Smirnoff Sound Collective Miami 2016
See the action from MMW with Gorgon City, Claptone, Dirtybird and more
Smirnoff Sound Collective landed in Miami this March in tandem with Miami Music Week to make its official anticipated United States debut. The Collective took over South Beach for a five-day run of day and night parties featuring some of the best talents across the spectrum of electronic music.
From Gorgon City to Anna Lunoe and Zeds Dead to MK, Smirnoff Sound Collective Miami presented some of the most promising and widely diverse line ups of the week. Day parties took place atop the sun-soaked rooftop pool of The Gale Hotel while night saw the talent draw in massive crowds to the venue's vintage styled Rec Room.
With surprise stop-ins from Dirtybird head Claude VonStroke to massive b2b performances from the likes of Boys Noize and an open bar with drinks flowing all weekend long, there's no doubt that Smirnoff Sound Collective delivered some of the most memorable parties of this Miami Music Week.
Head to Mixmag TV to see streams of Gorgon City, Honey Dijon and Zeds Dead (coming soon) live from Smirnoff Sound Collective Miami and see photos from the parties above.
[Photos: Krystal Spencer and Rachel Golden]
Valerie Lee is Mixmag's West Coast Editor. Follow her on Twitter