Nike presents the ‘Unlimited London’ Sneakers Cube

The Sneakers Cube in London’s Nike Town store is running the last weekend of their bespoke personilsation service in collaboration with Artist Sara Andreasson, who’s bright, buoyant artworks recently sold out at Sommerset Houses ‘Pick Me Up’ graphic arts festival.

To celebrate national pride during the Rio Olympics the Swedish illustrator has taken over the cube, to her range of limited bespoke patches, graphics and pins, which showcase her interpretation of Tokyo, Japan.

For the first time ever the customisation service is available on Nike's apparel range, allowing customers to add patches, graphics and embroidery to tees and hoodies in-store while you wait.

There’s also a new addition to the Nike iD design experience, which allows you to add one of 37 flag options to your personalised sneaker.

The ‘Unlimited London’ cube experience runs from the 19th August until the 21st at London's Nike Town, Oxford Street. For more information head over to the Nike website.

Lewis Munro is Mixmag's Online Fashion Editor, follow him on Twitter