MTV aims to boost music coverage with MTV Live
The 'music network' is circling back to its roots
It's no secret that MTV lost its reputation as the go-to source for music long ago when it prioritized teen pregnancy reality television shows over music videos. However, the major US network is looking to relaunch back into music with the rebranding of Palladia, a former network channel also owned by parent company Viacom.
Starting on February 1, Palladia will be rebranded as 'MTV Live', a new extension of MTV that aims to reintroduce the music element back into the channel.
For its first week, MTV Live will air a number of documentaries on musical icons like David Bowie, Jay-Z and Radiohead. Further programming remains to be revealed.
February 1 -- P!nk: The Truth About Love Tour (9:00pm ET)-- February 2 -- Front and Center: Alt- J (Network Premiere) (9:00pm ET) February 3 -- Best of Austin City Limits: Radiohead (Network Premiere) (9:00pm ET) February 4 -- Live from Daryl's House: Joe Walsh (9:00pm ET) -- Later…With Jools Holland (10:00pm ET) February 5 -- Jay-Z: Made in America (9:00pm ET) February 6 -- David Bowie: Five Years (9:00pm ET)
[Via: Billboard]
******Valerie Lee is Mixmag's West Coast Editor. Follow her on Twitter******