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HARD Summer teases 2016 line-up
Gary Richards has fans jumping through digital hoops
Today HARD Summer teased its 2016 line-up announcement by flooding its channels with an old-school PC browser error notice.
The message instructs fans and users to call a toll-free number for assistance. To go along with the viral campaign, HARDFEST.com has also been refashioned into a 64-bit site that requires a username and password.
HARD headmaster Destructo suggested through social media that fans sign up for the latest updates via http://8444hard16.com/, a submission form which requires your name, fax number, and 'what you'll miss most about the internet'.
Tickets for HARD Summer 2016 go on sale April 29.
Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here